Lueur vegan fine dine restaurant

Because of the constant growth in number of people turning to a plant based food I decided to create a visual identity for a vegan/vegetarian fine dine restaurant. When sitted in the customers are given sophisticated setting with a high end cusine. Each dish is a work of art with extremly big attention to details.

Mood-board for vegan and vegetarian fine dine restaurant

MOOD BOARD AND BRAND COLOURS

Brand colors are deep monarch red color and sandy beige color. Beige is a classic, neutral color that gives of calm feeling. That is why I believe it works well with the concept because customers are invited to relax and enjoy a beautiful food in a calm place. Deep red colour gives richness to the design and can be associated with passion and love and running a high end restaurant and being extremely good at it requires a lot of love and passion.

 

Because the whole visual identity is based on modern and clean look fonts that are used are both san serif, simple and very clean. Main logo (logotype) is created with Neue Machina but I slightly tweaked fonts so they have more sophisticated and clean look. Brand typeface is Josefin Sans Light. Very clean typeface with good readability that works just perfect with the message of the brand.

 
 
 
 
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PHOTOGRAPHED BY GEOO